Alannah, Team GB ski cross athlete, wanted to produce a series of images in collaboration with her clothing sponsorship.
Alannah competes in ski cross for Team GB. Sponsored by WIT Fitness, Alannah wanted a range of lifestyle photography to help promote her use of the clothing she is given.
Alannah is sponsored by WIT Fitness, an online multi-brand sports clothing retailer. WIT Fitness partners with some of the biggest athletes, promoting hard work, grit, and determination. As part of Alannah’s partnership with WIT Fitness, she is sent new releases and needs to promote them across social media. Usually, this involves DIY photography but this time she wanted to level up and get some professional images.
We both wanted to achieve a few different setups so that there was enough variety in the images. Before the shoot, I provided Alannah with a mood board of inspiration images that captured the look and feel we wanted to replicate; confidence and focus. We also came up with a loose shot list to help guide us on the day.
We shot for a couple of hours on a Sunday morning so that we had the CrossFit gym to ourselves. This meant we had the freedom to take our time with each setup to get the right result. I used a simple two-light setup that remained fairly natural in style, edging towards more dramatic and moody at times. As a result, Alannah now has a bank of images she can use to help promote and strengthen her partnership with WIT.
And here are some more images from the shoot. Fancy something like this for your business? Get in touch today.
