Matt wanted a series of engaging images to attract his ideal clients for his personal training business.
Matt Hill, a personal trainer in Glasgow, wanted to create a series of images to use throughout his new website. We spent a morning together with a focussed shot list and achieved exactly what Matt was looking for.
Matt works from a private gym in the centre of Glasgow, with a diverse client base. Matt’s core message is that every client is unique, whether you’re a beginner, seasoned pro, or simply wanting to improve mobility as you age. With this in mind, we came up with a plan to reflect this belief throughout the imagery.
The gym can be an intimidating environment and it can actually take some courage to ask a personal trainer for help. We wanted to create images that felt inviting, warm, and friendly yet also convey a sense of expertise. We also wanted to reflect the diversity of his client base, using his real clients in each image.
After having learned about Matt’s business and vision, we created a shot list and dedicated one morning for the shoot. The result speaks for itself, elevating the overall look and feel of the website. How would it feel to have peace of mind knowing that your website is attracting your ideal client? In an email after the shoot, Matt kindly said “that was good fun — and I LOVE the images we got out of this. They look great”.
And here are some more images from the shoot. Fancy something like this for your business? Get in touch today.
