Naked Grouse

Naked Grouse, a sub-brand of Famous Grouse, was looking to capture lifestyle shots of its whisky during an Edinburgh Fringe Event.

Naked Grouse Pouring

Project Details

Naked Grouse and Gordon from Scot Street Style threw a gathering at the Edinburgh Fringe. I was the event photographer for the evening.

ClientNaked Grouse
CategoryEvent Photography
TeamGround Level Up
Behind the Business

The Insight

Naked Grouse is a sub-brand of the Famous Grouse whisky company. It’s a blended scotch intended for the millennial market because of its stripped back and sweeter notes. Naked Grouse prides itself on being simple and uncomplicated from its creation to its packaging. They threw a gathering at Custom Lane during the 2017 Edinburgh Fringe event and wanted to capture guests enjoying some whisky cocktails.

My Thought Process

The Idea

As with most event photography, I tried to blend into the background and capture candid moments of people having a great time. As some of the focus for the images was to be on the products, we staged certain moments to take full control of how the image looks. I took advantage of as much natural light as I could and it really helped to set the mood and feel of the images.


The Impact

Naked Grouse was delivered a wide selection of images of the popular Fringe event that they could use across their social channels. The images became a useful marketing tool to help consumers engage with their brand online and position them as a fun and young company.

Some More Images

Here are some more great images from the event. Get in touch today for professional event photography for your business.

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