Orchard Pig wanted to increase sales and engagement for their merchandise through on-brand lifestyle photography.
Orchard Pig is a Sommerset cider that has rural charm with an urban twist. The team at Orchard Pig approached me in the run-up to the launch of their new line of merchandise. They wanted to create a series of fun & summery lifestyle & drinks images that would help to engage their target audience and increase sales.
Providing the location and models, I worked with stylist Clair Irwin across one day to produce a bank of on-brand imagery. The brief was light, bright, and fun and I gave subtle direction to the models in order to produce genuine expressions and capture real moments.
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