Targeting Innovation supports small start-ups to large public enterprises across a range of marketing needs. They’re experts in helping companies develop ROI-positive marketing strategies as well as solving all sorts of IT and business problems.
As part of their efforts to improve their own online presence and develop a new website, they approached me to produce a range of fresh corporate headshots. They wanted the headshots to have a modern yet professional feel so I chose to use a dark background for the shoot.
All of the headshots for 8 staff members were shot in one morning on location in their Glasgow office. I used a portable two-light studio setup with a reflector to achieve a dynamic light on the face. Each shot was fed directly to my laptop so that staff members could see the high-resolution images as we shot them.
I then carefully retouched the pictures to enhance the highlights, remove any distractions such as stray hairs and make sure the background colour was consistent across all eight images.