Wolfies Whisky, the latest venture from rock legend Rod Stewart, is a whisky brand that embodies the raucous spirit of Americana and Rod’s ‘Cockney Scotsman’ persona. The brand is a tribute to Rod’s Scottish heritage and his most uninhibited days of rock ‘n’ roll.

With the goal of appealing to a new generation and moving away from the traditional, often rigid imagery associated with whisky, Wolfies Whisky wanted to create a series of fun, disruptive, and rule-breaking images. The objective was to capture the essence of rock ‘n’ roll in a way that resonates with younger audiences while maintaining a candid and unpolished aesthetic.

Services Provided:

The project involved lifestyle drinks photography with a focus on creating a spontaneous and energetic atmosphere. Services included lighting, styling assistance, and the development of multiple setups to produce a diverse range of images suitable for social media

Challenges:

The primary challenge was capturing a wide range of images within a one-day shoot. The photoshoot required maintaining high energy levels throughout the day to achieve the desired candid feel. A one-light setup using hard flash was employed to draw viewers into the scene, creating the impression of being part of a lively night out.

Outcome:

The client was thrilled with the final images, which have been extensively shared across social media platforms. The photographs have gained significant engagement from both fans and the press, injecting a fresh and youthful vibe into Wolfies’ branding.

I’m looking forward to more shoots to come! 🥃